Bilingual SEO & Digital Marketing Specialist (Remote)

الوصف والمهام المطلوبة

Med-Turk is a trusted healthcare and medical tourism partner in Istanbul, Turkey, offering premium services in various fields such as cosmetic dentistry, hair transplantation, bariatric surgery, and laser eye surgery, through partnerships with JCI-accredited hospitals. We aim to expand our digital presence and reach international patients through search engine optimized content and platforms.\n\n🎯 Role Summary:\nWe are seeking a Remote SEO & Digital Marketing Specialist to develop and implement effective SEO strategies, driving organic growth and attracting qualified traffic from Arab and international target markets.\n\n📋 Responsibilities:\n- Perform keyword research and competitor analysis in the medical tourism sector.\n- Optimize on-page SEO elements including titles, meta descriptions, headings, and internal linking structure.\n- Execute off-page SEO campaigns and link-building (backlinks) strategies.\n- Monitor search performance using Google Search Console, Google Analytics, and SEMrush/Ahrefs.\n- Coordinate with the medical content team to align posts with SEO guidelines and E-E-A-T standards.\n- Optimize technical SEO parameters (loading speed, crawlability, Schema structured data).\n- Generate periodic reports on rankings, organic traffic, and KPIs.\n- Stay up-to-date with search engine algorithm updates and proactively adjust strategies.\n\n✅ Qualifications & Requirements:\n- Minimum of 2 years of proven SEO experience, preferably in healthcare, medical tourism, or e-commerce.\n- Professional fluency in Arabic writing and editing (mandatory), along with proficiency in English.\n- Hands-on experience with SEO tools: Google Search Console, Google Analytics, Ahrefs/SEMrush, Screaming Frog.\n- Solid understanding of technical SEO principles and user experience (UX).\n- Ability to work independently and manage time effectively in a remote team environment.\n- Experience with headless CMS architectures and basic HTML knowledge is a plus.\n\n🎁 What We Offer:\n- 100% remote work with flexible hours.\n- Opportunity to work in a fast-growing international sector.\n- Competitive salary based on experience.\n- Career growth and professional development opportunities.